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⚡ Against the Grain September 14, 2026
General Mills execs say lowering base prices a priority
Harmening and McNabb permanently cut base prices and accept a lower profit outlook to win back volume and households.
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October 2, 2026
'Critical to winning': Nike increases brand marketing investment as revenues drop
CEO Elliott Hill raises brand marketing spend while revenue falls and a cost program cuts elsewhere, treating brand storytelling as "critical to winning."
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September 10, 2026
'My boss is the Chinese customer': Walmart China CEO Christina Zhu on how the Fortune 500 company is thriving in a tough retail market
Zhu rebuilt Walmart China around what Chinese customers demand, moving the business largely online with 30-minute delivery while holding only the save-money promise fixed.
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September 28, 2026
Subway's CMO on finding room to grow between competitors in QSR
U.S. CMO Jeff Klein narrows Subway back to its core lunch customer and stops chasing premium rivals, betting that one big swing beats small fixes after 729 closures.